Administration Matters
The
New Law Firm Paradigm
Work Smarter, Better, and More
Profitable
Bob Badger
When I graduated from
West Point, I remembered something the Secretary of the Army said at
graduation. We
live in a changing world. If we
try to stand still, we will be passed by those who innovate.@
That was a long time ago, but it is as true today as it was fifty years
ago.
When I look at the traditional
practice of law, I see many firms trying to stand still.
They still believe in the classical pyramid structure for the of the
firm. The concept is that a large number of productive associates
will keep the firm profitable. The
old pyramid consists of a few partners at the top followed be many associates
and paralegals generating many billable hours, and then a large staff to
support the partners, associates and paralegals.
Let us examine some big Chicago
firms and their associate-driven profits.
Let us assume the average salary of an associate is $150,000.00.
Let us further assume that these associates bill at $140.00 per hour
and develop 2500 billable hours. This
would generate revenue of $350,000.00 per year with a gross profit $200,000.00
per associate per year. Of course
overhead would have to be deducted before the partners could see the benefit.
This sounds really great!
Just add lots of associates and you can really make a lot of money.
What is the down side? Well,
you do have to have sufficient client work to keep these associates busy.
Assuming there is sufficient work for the associates in these big
Chicago firms, what are the other problems.
Since not all associates make partners, these firms have to keep adding
associates. In 1998 Latham added
150 new associates. This meant
that 20% of their attorneys were inexperienced.
Similarly Cravath added 76 (or 22% of the firm) and Sullivan &
Cromwell added 99 (or 21% of the firm). It is also a fact that 90% of all
associates are terminated between 3 - 9 years. This
means that one fifth of the associates in these firms have no legal
experience.
The result of the big
firm pyramid structure is poorer quality work because of the inexperience of
the associates. The important
work of the firm is given to inexperienced associates.
The larger staffs resulting from the profit motive fragment the
knowledge of the case. There are
so many handling the work that often one associate team won=t
know what the other teams are doing. The
experienced senior trial lawyers are insulated from the case by inexperienced
associates. Because profits are generated by hours billed, there is
little incentive to use advance technology to increase efficiency.
To correct this problem, there
needs to be a new paradigm law firm. It
should be structured as an up-side-down pyramid with there being many more
partners than associates and much fewer staff.
This is accomplished with the use of advance technology.
To improve the quality of the law practiced at the new paradigm law
firm important work must be assigned to experienced partners, create
incentives for advanced training for associates, and create incentives for
extensive use of advanced technology.
These incentives are
created by results oriented, non-hourly billing.
In the past law firm had a pipe line to the treasury of large
corporations with hourly billing and no one knew what final cost of a case
might be. I had an attorney
friend of mine ask me, Would you sign a contract with a builder to build your home at $250 per
hour with no limit as to what the final costs would be?
We would want the builder to give us a fixed price to build the home.
My friend has built a new paradigm law firm which operates in Chicago
and Denver. He delivers a fixed
price for the proposed litigation. If
the firm wins the case, it gets a bonus.
This firm is Bartlit-Beck. Fred
Bartlit was a Partner with Kirkland & Ellis for over 33 years. He was my roommate from West Point. He became frustrated with the bureaucracy and inefficiency of
a large firm. He concluded that
he could make more money with a firm that was heavy with partners a few
associates learning to be partners and minimum staff.
He started his firm with 17 attorneys, vowing never to be larger than
50-60 attorneys.
This required the
partners to be very competent in technology, including the ability to type
their own pleading, briefs and correspondence.
Since they type at 70-80 wpm, it takes about the same time to type it
right the first time than to dictate it and go through editing process.
They almost never use the mail. Almost
all correspondence is done with e-mail. They have a time keeper to secretary ratio of
4 or 5 to 1. They are heavy on IT support.
Fred Bartlit recommended the new paradigm law firm use existing
software. His firm uses MS
ACCESS for most of his litigation work. He
has modified it to meet his needs. His
firm uses a time and billing software call DTE, many other firms use software
such as JURIS, TABS, or PC LAW which can be just as effective as DTE. While
Bartlit Beck requires all time keepers to record their time daily, it is not
used for billing purposes. Their
managing partner uses it the see who is busy and who can take on more work.
There is other existing software which can help existing firm become
new paradigm firms. Best Case Solutions@ is an outstanding software for bankruptcy cases.
For litigation there is a software package call Summation. Summation allows for the management of thousand of documents.
Notes can be added to the margins of the documents and sorted to meet
the needs of the case. All the documents of a large litigation case can be brought
to the trial on a notebook computer.
There are several case
management software packages available. They
are Practice Master and Amicus
Attorney. For those firm that do
not use e-mail, they can use Hot Docks to send quickly
and efficiently prepare letters to clients and also prepare pleadings.
Another aspect of the new paradigm law firm is that there are no committee meetings on administration matters. All these matters are handled by the administrator and/or the managing partner.
Technology should be used
in the court room too. Microsoft
Power Point or Corel Presentation should be used in court to better present
their case to the judge or jury. Fred
Bartlit was giving a technology seminar that the recent Legal
Tech Show in Chicago and ask the attendees (200) how many the those present were
using Power Point in the court room. Less
than a dozen held up their hands. The
old adage a picture is worth a
thousand words is really true. The New
Paradigm law firm should invest in a Power Point projector for court room use.
One of the key aspects for the
new paradigm law firm is that all incoming mail is scanned into the computer.
All e-mail can be sorted by other software and stored in the file
folder for that case. The
responsible attorney will open his/her scanned incoming mail and move the
important documents to the file for the case that it is pertinent.
All documents scanned into the computer in the normal course of
business can be reproduces as originals for the court. There would be no
longer calls to the file room for documents.
Retrieval would be almost instant.
This means that the originals can remain in the file room until the
case is closed. Then the
originals can be sent back to the client when the case is closed.
For each case all scanned documents, e-mails and internally generated
documents would be saved on CD-ROM thus saving thousands of dollars in hard
file storage. Large litigation
cases would save their documents on same CD-ROM in the Summation format.
While technology is
important to the new Law Firm Paradigm, the most important factor is that the
experienced partner do all of the work for the client.
This saves many hours that are billed to the client by inexperienced
associated or paralegals that have to be redone when the partners find the
errors. With partners doing the
work the first time, it is done correctly.
With the aide of technology, they can do it correct and quickly saving
the client thousands of dollars.
The New Paradigm law firm can do something the large corporate clients
will greatly appreciate. They can
offer fixed price for large litigation. Bartlit-Beck
usually breaks a large case down into manageable portions, such as discovery,
trials and appeals. This means
that the in-house counsel knows what to budget for each portion of the case.
Bartlit-Becks managing partner determines the cost of each portion of the trial by
estimating hour many hours each portion will take for attorneys and
paralegals. He then multiplies
those hours by their billable rates and come up with the fixed price.
The client is expected to pay 80% of the fixed price of that portion of
the case on a monthly basis. If
the case is lost, the client pays no more.
If the case in won, the client is expected to pay 3 to 5 times the
amount of the 20% the client has withheld.
Normally, when the client wins, they are happy to pay the five times of
the 20% withheld. This concept
highly motivates the law firm to perform at their highest level.
With the extensive use of technology and high caliber of attorneys, their success ratio is extremely high. Since their conception the 1993, they have won 36 major cases, tied three and lost three. This is a fantastic record. Obviously large corporations with difficult legal problems seek the services of Bartlit-Beck. I asked how they distributed the profits and was told that it was done by the partners percentage. This makes the entire firm work as a team. This brings the firm close together.
Not every law firm can
suddenly begin operating with this new paradigm.
This is because of the very strong RC factor.
RC stands for A
Resistance to Change factor.
Most of the large law firms have many senior partners that like things
the way they are. They don=t
have to work too hard and yet they make good money.
This won't last forever as new firms switch over to the new law firm
paradigm.
So how does a firm operate
under the New Law Firm Paradigm? It
takes smart, technically proficient, dedicated partners who are willing to
spend a little money for software, hardware, and training.
All members and staff of the firm must be committed to technology and
be able to type at 70 to 80 words per minute.
Secretaries work more as administrative assistants. The firm should get
a consultant to assist them in establishing the proper procedures and training
for the effective use of this new software and hardware.
The firm will become able to work smarter, do better work and be very
profitable. This new paradigm will allow smaller firms to compete with the
larger established firm who are still operating under the old pyramid
structure and they will find their corporate clients looking to give their
business to the new firms and they can be selective in the cases they choose
to accept.